Over the past year Ori Zohar, Co-Founder of Burlap & Barrel, and his team have found an incredible amount of success selling their beautiful, equitably sourced spices direct to consumer.
From March 2020 to March 2021 they grew their D2C GMV over 6X.
How did they do it?
Ori tells us in this talk, where he is also joined by Kim Biddle of Heart.co to talk about not only their success of the past year, but the marketing challenges Ori and every other D2C company face in 2021.
Here are some of Ori’s tips, but do yourself a favor and watch the entire talk:
*Talk to every customer.
*Encourage customers to share feedback with you, good and bad.
*Remember, Whole Foods is not the gold ring, they take ~70 cents out of every dollar.
*Burlap & Barrel has amassed 75,000 person newsletter which has become a powerful sales channel.
*Early on, hit up HARO https://www.helpareporter.com/ you might only get one response out of 10 exchanges, but it is worth it.
*Find a couple companies you admire that are 5-10 years ahead of you and connect with them.
👇 WATCH THE EVENT BELOW
Topic: A Shopify Success Story
Start Time : Apr 28, 2021 02:47 PM
Meeting Recording:
https://zoom.us/rec/share/YIalr-5Hg51Q_FEot47YggYyFPpcPGO8ScM6LtLP6NVWPWxicX6eFezGK9SAXqe7.YhnR-jr-Wqy3wKsL
Access Passcode: foodboro-april28
Over the past year Ori Zohar, Co-Founder of Burlap & Barrel, and his team have found an incredible amount of success selling their beautiful, equitably sourced spices direct to consumer.
From March 2020 to March 2021 they grew their D2C GMV over 6X.
How did they do it?
Ori tells us in this talk, where he is also joined by Kim Biddle of Heart.co to talk about not only their success of the past year, but the marketing challenges Ori and every other D2C company face in 2021.
Here are some of Ori’s tips, but do yourself a favor and watch the entire talk:
*Talk to every customer.
*Encourage customers to share feedback with you, good and bad.
*Remember, Whole Foods is not the gold ring, they take ~70 cents out of every dollar.
*Burlap & Barrel has amassed 75,000 person newsletter which has become a powerful sales channel.
*Early on, hit up HARO https://www.helpareporter.com/ you might only get one response out of 10 exchanges, but it is worth it.
*Find a couple companies you admire that are 5-10 years ahead of you and connect with them.
👇 WATCH THE EVENT BELOW
Topic: A Shopify Success Story
Start Time : Apr 28, 2021 02:47 PM
Meeting Recording:
https://zoom.us/rec/share/YIalr-5Hg51Q_FEot47YggYyFPpcPGO8ScM6LtLP6NVWPWxicX6eFezGK9SAXqe7.YhnR-jr-Wqy3wKsL
Access Passcode: foodboro-april28
Over the past year Ori Zohar, Co-Founder of Burlap & Barrel, and his team have found an incredible amount of success selling their beautiful, equitably sourced spices direct to consumer.
From March 2020 to March 2021 they grew their D2C GMV over 6X.
How did they do it?
Ori tells us in this talk, where he is also joined by Kim Biddle of Heart.co to talk about not only their success of the past year, but the marketing challenges Ori and every other D2C company face in 2021.
Here are some of Ori’s tips, but do yourself a favor and watch the entire talk:
*Talk to every customer.
*Encourage customers to share feedback with you, good and bad.
*Remember, Whole Foods is not the gold ring, they take ~70 cents out of every dollar.
*Burlap & Barrel has amassed 75,000 person newsletter which has become a powerful sales channel.
*Early on, hit up HARO https://www.helpareporter.com/ you might only get one response out of 10 exchanges, but it is worth it.
*Find a couple companies you admire that are 5-10 years ahead of you and connect with them.
👇 WATCH THE EVENT BELOW
Topic: A Shopify Success Story
Start Time : Apr 28, 2021 02:47 PM
Meeting Recording:
https://zoom.us/rec/share/YIalr-5Hg51Q_FEot47YggYyFPpcPGO8ScM6LtLP6NVWPWxicX6eFezGK9SAXqe7.YhnR-jr-Wqy3wKsL
Access Passcode: foodboro-april28
