The most exciting part of launching a food & beverage product can also be the most challenging: how do you tell your brand’s story?
The most exciting part of launching a food & beverage product can also be the most challenging: how do you tell your brand’s story? What inspired you? Why this category? Why these ingredients? Why now? Your product’s packaging is the vehicle for this story. Branding, marketing, package design, logo, website design, social media: these are all opportunities to tell how and why a product came to be and who you are as a maker or a team of makers.
We are in a time of excess content and storytelling. People want to connect with the creativity and passion that goes into start-up food and beverage products and they are innately able to suss out when the storytelling is inauthentic or is hitching onto the latest trend in design without much thought. Therein lies the excitement and the challenge!
Discovering what drives you and your team to do the work you do and finding the messaging, design, images, and packaging that speaks to that is not easy. Whether or not you bring marketing and design skills - your stellar photography might be getting you the Instagram traffic that’s been driving your business - it’s important to consider how cohesive the branding and messaging is.
A creative studio can help you take a step back and consider how your strategies (social media, website, packaging, etc.) can work in step to create strong messaging and clear storytelling. We’ve curated a directory of creative studios that have earned the praise of Foodboro members along with a couple of examples of work completed for Foodboro members.
The most exciting part of launching a food & beverage product can also be the most challenging: how do you tell your brand’s story? What inspired you? Why this category? Why these ingredients? Why now? Your product’s packaging is the vehicle for this story. Branding, marketing, package design, logo, website design, social media: these are all opportunities to tell how and why a product came to be and who you are as a maker or a team of makers.
We are in a time of excess content and storytelling. People want to connect with the creativity and passion that goes into start-up food and beverage products and they are innately able to suss out when the storytelling is inauthentic or is hitching onto the latest trend in design without much thought. Therein lies the excitement and the challenge!
Discovering what drives you and your team to do the work you do and finding the messaging, design, images, and packaging that speaks to that is not easy. Whether or not you bring marketing and design skills - your stellar photography might be getting you the Instagram traffic that’s been driving your business - it’s important to consider how cohesive the branding and messaging is.
A creative studio can help you take a step back and consider how your strategies (social media, website, packaging, etc.) can work in step to create strong messaging and clear storytelling. We’ve curated a directory of creative studios that have earned the praise of Foodboro members along with a couple of examples of work completed for Foodboro members.
The most exciting part of launching a food & beverage product can also be the most challenging: how do you tell your brand’s story? What inspired you? Why this category? Why these ingredients? Why now? Your product’s packaging is the vehicle for this story. Branding, marketing, package design, logo, website design, social media: these are all opportunities to tell how and why a product came to be and who you are as a maker or a team of makers.
We are in a time of excess content and storytelling. People want to connect with the creativity and passion that goes into start-up food and beverage products and they are innately able to suss out when the storytelling is inauthentic or is hitching onto the latest trend in design without much thought. Therein lies the excitement and the challenge!
Discovering what drives you and your team to do the work you do and finding the messaging, design, images, and packaging that speaks to that is not easy. Whether or not you bring marketing and design skills - your stellar photography might be getting you the Instagram traffic that’s been driving your business - it’s important to consider how cohesive the branding and messaging is.
A creative studio can help you take a step back and consider how your strategies (social media, website, packaging, etc.) can work in step to create strong messaging and clear storytelling. We’ve curated a directory of creative studios that have earned the praise of Foodboro members along with a couple of examples of work completed for Foodboro members.
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