From Pivot to Profit with Melissa from Superfrau

No doubt, COVID had an impact on all of us. But for Melissa Martinelli of Superfrau, it also impacted her business. In this session Melissa will share how she pivoted the brand from a bottled beverage to canned and carbonated, the rebrand process, and the doors this pivot has opened for Superfrau!

Key points:

• Early days of Superfrau
• What led to the rebrand and reformulation? How did you make this work?
• What opportunities has the new product and packaging led to?
• Plans for the future!

No doubt, COVID had an impact on all of us. But for Melissa Martinelli of Superfrau, it also impacted her business. In this session Melissa will share how she pivoted the brand from a bottled beverage to canned and carbonated, the rebrand process, and the doors this pivot has opened for Superfrau!

Key points:

• Early days of Superfrau
• What led to the rebrand and reformulation? How did you make this work?
• What opportunities has the new product and packaging led to?
• Plans for the future!