These Brands Make Shipping D2C Pretty Cool...Literally
Shipping in a pandemic has had challenges for all, but shipping a frozen product isn’t as easy as dropping it into a cardboard box.
Shipping in a pandemic has had challenges for all, but shipping a frozen product isn’t as easy as dropping it into a cardboard box. Dry ice and liners or styrofoam boxes are necessary. Add in a dry ice shortage and a vaccine rollout? That’s like walking on thin ice.🥶
So how can it be done? And can it be profitable? A few makers recently shared their stories of working on ice and here's what they told us:
Ship where it's feasible. Don't opt for nationwide shipping right away. You can do this by putting a geo-fence on your website to limit shipping to certain areas.
Cut out the middleman. If you can, go straight to the manufacturer for your shipping needs from liners to dry ice and more.
Keep detailed spreadsheets. Price out every variable to guarantee you can be profitable with every sale.
Accept that delays are going to happen. These are strange times and there will be elements out of your control. But just communicate all this with consumers as it happens.
Shipping in a pandemic has had challenges for all, but shipping a frozen product isn’t as easy as dropping it into a cardboard box. Dry ice and liners or styrofoam boxes are necessary. Add in a dry ice shortage and a vaccine rollout? That’s like walking on thin ice.🥶
So how can it be done? And can it be profitable? A few makers recently shared their stories of working on ice and here's what they told us:
Ship where it's feasible. Don't opt for nationwide shipping right away. You can do this by putting a geo-fence on your website to limit shipping to certain areas.
Cut out the middleman. If you can, go straight to the manufacturer for your shipping needs from liners to dry ice and more.
Keep detailed spreadsheets. Price out every variable to guarantee you can be profitable with every sale.
Accept that delays are going to happen. These are strange times and there will be elements out of your control. But just communicate all this with consumers as it happens.
Shipping in a pandemic has had challenges for all, but shipping a frozen product isn’t as easy as dropping it into a cardboard box. Dry ice and liners or styrofoam boxes are necessary. Add in a dry ice shortage and a vaccine rollout? That’s like walking on thin ice.🥶
So how can it be done? And can it be profitable? A few makers recently shared their stories of working on ice and here's what they told us:
Ship where it's feasible. Don't opt for nationwide shipping right away. You can do this by putting a geo-fence on your website to limit shipping to certain areas.
Cut out the middleman. If you can, go straight to the manufacturer for your shipping needs from liners to dry ice and more.
Keep detailed spreadsheets. Price out every variable to guarantee you can be profitable with every sale.
Accept that delays are going to happen. These are strange times and there will be elements out of your control. But just communicate all this with consumers as it happens.
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